In a growing age where consumers want information fast, it’s difficult for people to find five minutes to read an entire article to find information they are looking for.  Consumers would rather spend 15 seconds viewing the same information in a graphic format. Because 95 percent of consumers prefer shorter content formats, companies are recognizing the importance of and choosing to utilize the infographic.

The infographic has been one of the chief visual content tools to watch, as it has grown in popularity in recent years. According to Unbounce, the media world has seen an 800 percent increase in Google searches for infographics in two years. That is a huge – but accurate – percentage to digest.

If you are still not convinced that infographics are a highly influential creative tool, think about this: the brain processes visuals 60,000 times faster than text. This information solidifies the idea that media consumers prefer visual content. Once media strategists discovered this statistic, the infographic was born.

When creating an infographic, however, one must be strategic. When outlining an infographic, it’s important to include the correct information, to order the content cohesively and to effectively design all elements. At Intrepid, we have found that there are a lot of elements to consider. Here are a few tips to keep in mind when looking to put textual content into this type of visual form:

  • Keep it simple.
  • Limit text.
  • Utilize white space.
  • Focus on the title.
  • Numbers are your friend.
  • Share, share, share.

Infographics can be produced with a number of mediums, including some free (but limited) online websites. However, these avenues do not allow much customization and requires users to follow strict templates that might take away from a brand’s creative voice.  Intrepid’s creative capabilities have helped us discover the best way to create successful and shareable infographics that are fully customizable to your wants and desires.

Want more information about how to push your visual media content to the next level? Visit our website and contact us for further information.

–Megan G.

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