With the NBA playoffs leading into a repeat of last year’s epic Finals and an intense NHL postseason also heading into a long awaited final series, one would expect all of the marketing hype right now to be about our beloved American sports, right? Wrong! Fútbol (Soccer) is far and away the most popular sport with over 3.5 billion fans worldwide, and the most anticipated sports event in the world begins tomorrow!

The 2014 FIFA World Cup, beginning on June 12 and running through July 13, is expected to be the largest sporting event to date.  Soccer has been the world’s most popular sport for decades, though it is still gaining popularity in the United States, and the FIFA World Cup is the pinnacle of the soccer stage. With 32 countries represented, including the United States, Australia, Brazil, Iran, Russia, and Great Britain, billions of people around the world will be represented by 23 of their country’s greatest athletes to take part in one of the largest and most anticipated events in history. With more than 3.5 billion people worldwide being excited about the 2014 FIFA World Cup and millions of fans watching the games, we will see some of the world’s largest and most successful brands roll out some of their strongest advertising and marketing on this giant stage. Many view the FIFA World Cup as one of the most connecting events worldwide in history!    

Some of the major companies working in relation with FIFA for this major event are giant brands such as Coca-Cola, Adidas, Visa, Sony, McDonalds, Budweiser, Hyundai/Kia, and many more. Coca-Cola has had a long-standing relationship with FIFA and has been a FIFA partner  since 1974. Coca-Cola is a brand that promotes a worldwide togetherness and the uniting of all people in happiness and what better way to do this than a world event more popular than the Olympics?


Coca-Cola, along with other major brands like McDonalds and Sony, are aiming to get everyone around the world excited for the 2014 FIFA World Cup, including famous A-List celebrities and even children!



A vastly popular chant in the United States for MLS soccer teams, as well as our national team, that will be playing in Brazil for a chance at the World Cup goes something like this:



Fans from all around the world believe their respective countries will win, but the FIFA World Cup is not all about the soccer clubs or the matches. Soccer aside, let us not forget how the World Cup unites people around the world for this one major, exciting event. For companies across the globe, they are hoping to win as well, and what grander stage than the largest sporting event in the world, the 2014 FIFA World Cup?


Who do you believe will win?