While we all head back to work after a long and fun-filled Memorial Day weekend, we continue to reflect, think about and thank the active duty soldiers, their families, and the veterans that have made the ultimate sacrifice for this country. Their courage and commitment did not go unnoticed, and the US National Guard succeeded in tastefully reminding their followers of the reason for the holiday through a video that was both stylish and humble:

Companies often find that their attempts to commemorate a holiday through advertising and social media fall flat or seem like a disingenuous way to publicize their product or brand. This ad successfully utilized Vine to draw attention to the holiday’s focus– the soldiers that protect this country and the memorials that commemorate the fallen– without any cheesy slogans or heart-heavy visuals.

Hats off to the National Guard for successfully saluting the troops on Memorial Day, and for reminding us all to do the same.

A select few other brands were able to pull off a respectful Memorial Day ad as well as the National Guard did:

 

Did you see any branded social media content this past weekend?  What was your favorite?

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