For months, the discussion of potential icy Super Bowl weather has dominated sports talk networks.  Experts said: What is the NFL thinking? This is not fair to the players! The location should absolutely be changed!  Though it is interesting; these same pundits were praising the excitement of the game played on December 8, 2013 between the Detroit Lions and the Philadelphia Eagles.  Not to mention, this game received Fox Network’s best rated regional game for the entire 2013 season.  New York, the city that never sleeps, seems to be more amped than ever, and the NFL fans and rumored marketing efforts speak for themselves.

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GMC is using the weather to their advantage as the title sponsor of “Super Bowl Boulevard,” a 14-block section of Times Square blocked off for Super Bowl excitement and activities.  Sandra Moore, GMC director-advertising states, “with inclement weather a strong possibility, GMC vehicles are equipped to handle whatever Mother Nature may have in store”.  Ms. Moore, along with the 19 million people in the New York metropolitan area are embracing the event, frigid conditions or otherwise.

Most individuals made it clear, if anything; snowy conditions are one of the few things that make competitive NFL football even better.  In reference to the Eagles Lions game earlier this year, filmmaker Michael Moore puts it best with his tweet.

Impending poor weather or not, local financial experts expect the Super Bowl to generate $500 to $600 million for the region.  Some experts say this estimate is too high, though regardless of the exact decimal places involved in the final number, a large economic boom is expected.  “Super Bowl Boulevard” and GMC will have numerous events and activities including a 60-foot toboggan run in the middle of Times Square, field goal attempts for fans and chances to see TV stars on numerous outdoor sets.  One commercial for the New York City based H&M Company will allow viewers with Smart-TVs to immediately purchase clothing that David Beckham takes off during the ad.  In response to concerns from local store owners, “Super Bowl Boulevard” will not be serving food in order to allow opportunities for these local areas to also thrive during this week..

The only loser for the event maybe the host of the actual game, East Rutherford, New Jersey.  Being swallowed up by the largest city in America, East Rutherford does not have much hype built around it other than MetLife Stadium itself.  Mayor James Cassella says the town is unlikely to make much profit, and that he is “…hoping that we at least break even”.  Though in the scheme of things Cassella is a realist who attempts to stay positive saying “… (we are) proud to say there will be 150 million people watching and looking at East Rutherford…”.  It is safe to say New York City and companies such as GMC are the undoubted winners for sports’ biggest event, though everyone is excited, rather it is for football, commercials or “Super Bowl Boulevard”.

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Be sure to tune into Fox on Super Bowl Sunday, February 2nd at 6:30 p.m., to see what promises to be one of the most exciting Super Bowls in the history of the National Football League.

-Brad Gaither

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