Facebook can do something they haven’t been able to do in a few months—celebrate.  Over the past couple of months Facebook has been on a rocky road, with investors and analysts fretting over a sharp slowdown in revenue growth and questioning how Facebook will better utilize advertising on mobile devices.  In spite of all the recent outside pressure, Mark Zuckerberg took a moment to announce a huge milestone for Facebook in an official blog post last week.  As of September 14, 2012 at 12:45 p.m. Pacific time, Facebook now hosts more than one billion monthly active users.

To mark the momentous occasion, Facebook released its first-ever advertisement titled “The Things That Connect Us.”  The 90-second video, meant “to express what our place is on this Earth,” compares Facebook to basic, everyday items that tie us all together—like chairs, for example.

 

In addition to blog post, Facebook also released key metrics about its one billion users and their characteristics since 2007.  As Mashable noted in an Op-Ed piece last week, while the overall number of users is staggering—the metrics in regard to those users’ friend connections are more interesting.  As the following infographic illustrates, since Facebook launched the social network has hosted 140.3 billion friend connections and over 219 billion uploaded photos.

 

 

As the Wall Street Journal and many others have outlined already, it is clear Facebook needs to find a balance between “bringing people together” and enticing more advertisers.  For the moment, though, we must congratulate Facebook on reaching this incredible milestone.

What do you think is the most interesting statistic about Facebook’s one billion users?  What do you think of Facebook’s “The Things That Connect Us” video?

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