Happy belated Mother’s Day!  In probably the easiest pick of our weekly post, we wanted to give a special shout out to moms everywhere in this installment of Winning the Weekend.  As a New York Time’s blog post put, “Some 81 percent of women are mothers by the time they’re 44; a similar number of men must be fathers, 100 percent of us are children,” which reminds us that each of us have someone special to be thankful for this past weekend.

In honor of moms, we’ve compiled some of our favorite campaigns and funniest online findings focused moms, Mother’s Day and parent/child relationships.

Proctor and Gamble is now the “Proud Sponsor of Mom” and is dedicating its advertising for the 2012 London Olympic Games to all those with the hardest and best job in the world.  The global “Thank you, Mom” campaign launched on the 100 day mark till the London Games and will run throughout the Olympics in print, broadcast and online spots.  The Thank you, Mom by P&G Facebook page already has 581,000 likes and features real stories of Olympians and their moms and an app that lets users thank their moms, too.  Thank you, Mom was introduced with this two minute video that has almost 4 million views on YouTube.  Warning: you may need a Kleenex or two afterwards.

Offline, Opportunity International provides microfinance, loans, savings, insurance and training to over 2,000,000 people working their way out of poverty in the developing world.  Online, they started the Global Opportunity Quilt in a Pinterest-esque stream on their website.   With as little as a $5 donation, users can pick a patch to add to the quilt and write a personalized message to their mom in a Mother’s Day Tribute.  Water.org is another nonprofit who used Mother’s Day for good by creating a Pinterest project where users can create an e-card for their mom with a $5 donation.  The background of the e-cards were designed to look like kolams, simple geometric designs South Asian women draw on their doorsteps as a greeting.  Over 123 pins have been pinned to their Mothers We Honor board.


The hilarious #WhatShouldWeCallMe Tumblr that has managed to capture some of pop culture’s greatest moments and explained some of our most awkward moments one .GIF at a time, had a post dedicated to mothers this Sunday.  Who knew that Michelle Tanner of Full House and the Aflac duck would ever work together?

Mother’s Day has been in the top 10 most visited section for over two weeks now on the popular Some Ecards site.  The witty, sarcastic collections of e-cards might not all be applicable or appropriate to your relationship with your mother, but are all hilarious nonetheless.  Here are a couple of our favorites:


How did you celebrate Mother’s Day?  Have you seen any other mom-centric campaigns lately?