The “Mommy Blogger”. Coined over 10 years ago, the term refers to a group of over four million women in North America who share about the adventures of motherhood. This radio documentary segment from the CBC outlines the history of mom blogs. In the documentary, the CBC states that “Mothers control over $2 trillion of purchasing power in the U.S.” and that 70% of free samples from toy companies now are sent to bloggers instead of other traditional media.
The topic continues to make the news. The Washington Post published an article today on Bettina Elias Siegel, a mother from Houston, Texas. She spearheaded the charge against “lean finely textured beef” served by supermarket chains and in school foods. Eight days after posting in her blog, The Lunch Tray, urging others to “put a stop to pink slime,” Siegel had over 200,000 signatures to her petition. Many manufacturers have gone on to suspend operations and file for bankruptcy protection.
PR Daily has also recently published a story about mom blogs and this year’s presidential candidates. Lobbyist Hillary Rosen took to social media after claiming presidential candidate Mitt Romney’s wife Ann has “never worked a day in her life” on Anderson Cooper 360. What immediately ensued were moms across the internet posting and defending the choice to be a homemaker, and how in some cases it can be the greatest work of all. Redbook magazine’s “Mamarama” blog post serves as a great example. Rosen eventually came out with an apology.
From politics to toys and food, it is clear that this demographic is one worth courting on many different topics. If nothing more than another poignant example on how information is now disseminated and movements are started, the current publicity on blogging is certainly an earnest trend for marketers to take note.
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